Use cases / Mantle Tax Solutions
A trusted advisor.
Now AI knows
her name.
Mantle’s old website never said what the firm does, where it works, or that its founder is an Enrolled Agent, so AI assistants filled in the blanks from LinkedIn. We rebuilt the site so every page tells people, and the machines that answer their questions, exactly who Mantle is.
- Customer
- Mantle Tax Solutions™
- Location
- Columbus & Central Ohio
- Business
- Tax strategy & advisory
- Scope
- Website · AI visibility · Content migration
32 → 64
AI visibility audit score
Same 100-point checklist, before and after launch
31 of 31
Pages AI can read as a firm
Structured data naming the firm, founder, and service area. Was 0.
0 → 20
Answers marked up for AI
Question-and-answer pairs across service pages and articles
Baseline audit September 6, 2026 on the old WordPress site; re-run September 23 on the new site, with redirects verified September 24. See the full comparison
The starting point
The expertise was real.
To AI, it was invisible.
Mantle Tax Solutions is a Central Ohio tax strategy firm led by Enrolled Agent Hava Laudon. More and more of her future clients start by asking ChatGPT, Perplexity, or Google’s AI Overviews who to call.
The old WordPress site gave those engines almost nothing to work with: no service pages, no About page, no FAQ, no structured data, and articles signed “admin.” The firm’s signature offer, the Mantle Blueprint™, had no answer anywhere on the web.
Three questions an AI needs answered before it recommends anyone
- Who is this firm, and who runs it?
- What is she credentialed to do, and where does she work?
- What does each service actually answer for a client?
The rebuild
From a brochure
to the source of truth.
The firm describes itself
Every page now carries a machine-readable record of the firm: legal entity, phone, Columbus and Central Ohio service area, social profiles, six areas of expertise, and a link to Hava’s own record with six professional credentials, Enrolled Agent first.
Every service answers real questions
New pages for the Blueprint, Representation & Cleanup, Tax Filing, the Ecosystem, and About, each opening with who it is for and answering what clients actually ask: “I got an IRS notice. What do I do first?” “I already have a CPA. Is this still worth it?”
Every article has a credentialed author
All 18 articles were migrated with Hava’s byline, an author page listing her credentials, and their original publish dates, so years of writing now count toward her expertise instead of an anonymous admin.
Before & after
Same firm.
Finally says what it does.
The new site leads with the promise, the credential, and a clear first step, and gives every service its own page instead of a stock-photo tile.
Homepage
Before
WordPress / Divi
View full-size screenshot After
The rebuilt website
View full-size screenshot Services
Before
Three homepage tiles
View full-size screenshot After
A page per service
View full-size screenshot Say who, what, and where
“Enrolled Agent” on every marketing page; Columbus and Central Ohio on the home and About pages.
One page, one job
Each page has one heading, a unique title, and a description naming the service. Was 0 of 15; now 31 of 31.
Built to be quoted
Short, plain-language answers that an AI assistant can lift word for word and credit to the firm.
Before: captures of the old WordPress site, September 15, 2026. The old site is no longer live; its addresses redirect to the new pages. After: live site, September 24, 2026.
What AI reads now
Written for people.
Labeled for machines.
AI assistants don’t look at a website the way a visitor does. They read the words and the labels underneath them. Now those labels say exactly who Mantle is, on every page.
16 of 16
AI crawlers allowed in
Including those behind ChatGPT, Claude, Perplexity, Google, Bing, and Apple.
Name the firm and its founder
One record for the business, linked to one record for Hava and her credentials, so AI engines tie the right services and credentials to the right firm.
Answer the questions clients ask
Twenty question-and-answer pairs across three service pages and four articles, marked up so an assistant knows exactly which text answers which question.
Define the signature offers
The Blueprint, Ecosystem, Compass, Atlas, and Journey each have a definition on the firm’s own domain. Before, searches for them returned nothing.
What an AI reads on every page
An excerpt of the structured data behind every page on mantletax.com. Visitors never see it; AI engines read it first.
{
"@type": "AccountingService",
"name": "Mantle Tax Solutions™",
"legalName": "The Mantle Group LLC",
"telephone": "+16146184556",
"areaServed": ["Columbus", "Central Ohio"],
"founder": { "name": "Hava Laudon" },
"knowsAbout": ["Tax strategy", "IRS representation", …]
}See the Blueprint questions AI can now answer
- What is the Mantle Blueprint™?
- What happens after the Blueprint?
- What is the difference between tax filing and tax strategy?
- I already have a CPA. Is this still worth it?
- Can you tell me how much I will save?
Results & evidence
Everything a website can fix,
fixed.
We re-ran the same audit checklist used on the old site. The on-site scores roughly doubled or better. Authority, which is earned off-site through reviews and listings, has not moved yet, and we scored it that way on purpose.
Before launch
September 6, 2026 · WordPress
After launch
September 23, 2026 · Growth Engine
| Category | Before | After |
|---|---|---|
| AI search readiness | 30 | 80 |
| On-page content | 22 | 82 |
| Technical foundation | 45 | 85 |
| Entity, local & brand | 18 | 55 |
| Performance (mobile) | 60 | 69 |
| Authority & visibility | 15 | 15 |
| Overall | 32 | 64 |
The full picture: search indexes still held the old site on September 23, so AI answers named the firm in only 2 of 7 sample questions and quoted the new content in none. That is normal this early. Local questions also need a public address and Google Business Profile, which are next.
Also delivered · Lighter and more accessible
A site that loads fast.
And works for everyone.
AI crawlers don’t wait for a page to paint, but people and Google do. The rebuild made the site lighter, faster on desktop, and easier to use with assistive technology.
- Homepage weight
- 8.7 → 0.9
- MB, 90% lighter
- Desktop performance
- 81 → 99
- Lighthouse score
- Accessibility
- 68 → 96
- Lighthouse score
- Images with alt text
- 3 of 10 → all
- Old homepage vs. entire new site
Launch is the starting line.
The website now does its half of the job: every page states who the firm is, who runs it, and what each service answers. As AI engines re-crawl the site, those answers are what they will find and quote.
The other half is off-site: a verified Google Business Profile, directory listings, and client reviews. The 90-day goal is for AI assistants to name Mantle in at least 4 of the same 7 client questions.
This describes the goal, not a forecast. Leads and bookings need to be measured separately.
How we measured this
Source: Recursive Solutions AI visibility audit. The September 6 baseline sampled 15 pages of the old WordPress site; the September 23 re-run fetched and parsed all 31 pages in the new sitemap for titles, descriptions, headings, structured data, word count, and alt text. The legacy redirect map was re-tested on production on September 24: 33 of 33 old addresses land on a working page.
Category scores other than Performance are checklist assessments, applied the same way on both dates, not tool measurements. The overall score is the plain average of the six. Performance is the median of three Lighthouse 12 mobile runs; desktop is a single run.
The AI answer sample is seven client-style prompts run through one engine’s web search on September 23. ChatGPT, Perplexity, and Google AI Overviews were not sampled. These results measure what the site gives AI engines; they do not yet show rankings, leads, or revenue.
What does AI say about your business?
We’ll show you what the engines see today, and what it takes to change it.