Use cases / My Little Paris
A local favorite.
More ways
to be found.
We rebuilt My Little Paris’s Squarespace website around the needs of local families, connected it to Lucy, and put an ongoing search and content strategy to work.
- Customer
- My Little Paris
- Location
- San Gabriel, California
- Business
- Family café & indoor play
- Scope
- Website · Lucy · SEO & content
2.7×
Google search impressions
~7,980 → ~21,700 appearances in search
+14%
Google search clicks
518 → 592 clicks to the website
+692%
Reported active users
2.6K active users in the September 1 email
Email comparison dates unverifiedSearch metrics: July 1–19 vs. August 19–September 6, 2026, two 19-day periods. Active-user growth comes from a separate customer-supplied email. See the full comparison
In our customer’s words
“Amazing working with the Recursive Solutions team. Above and beyond, really. They captured the essence of who we are and made it so much easier for the right families to find us online. Such a transformative experience.”
The starting point
The experience was there.
The website needed to catch up.
My Little Paris combines a café, indoor play, and children’s parties. The website had to help families understand those different experiences and find the right next step.
The brief was to move beyond the existing Squarespace site: make the offer clearer, design around conversion, and give the business a foundation for ongoing search visibility.
Three questions the site needed to answer
- What can my family do here?
- What do I need to know before visiting?
- How do I reserve a session or plan a party?
The rebuild
A clearer path from
“looks lovely” to “let’s go.”
Clarify the experience
Rebuilt the site from the ground up, with messaging and information organized around the café, play space, and birthday parties.
Make the next step easy to find
Gave reservations and party inquiries clear calls to action, alongside the information families need to make a decision.
Connect content and SEO
Integrated the website with Lucy so content and SEO could be managed beyond the initial launch.
Before & after
Same personality.
A clearer first impression.
The new homepage brings the experience, the practical details, and the next step together, so families can quickly picture their visit.
Before
The Squarespace website
View full-size screenshot After
The rebuilt website
View full-size screenshot Understand it faster
A short headline explains the benefit for both children and parents.
Picture the visit
Café and playground photography shows what families can expect.
Choose the next step
Reservations and birthday parties each have a clear call to action.
Homepage captures from the old Squarespace site and current website, September 9, 2026. The old site is shown as it remains available today.
The ongoing SEO loop
Show up for what
families are searching.
Alongside the rebuild, we put an ongoing keyword-monitoring and content process in place.
~300
keywords monitored for the business
Campaign scope; separate from Search Console’s query count.
Monitor searches
Track keyword opportunities relevant to the business and the families it serves.
Create targeted content
Publish articles around practical needs, from rainy-day activities to first-birthday party planning.
Review the response
Use search performance to see which topics are earning visibility and bringing people to the website.
New routes into the website
Four observed blog pages brought 29 search clicks in the recent period, compared with zero in the baseline. That is a subtotal of those pages, not the entire blog.
See the four article topics
- Indoor play spots for toddlers in San Gabriel & Alhambra12 clicks
- Rainy-day toddler activities in the San Gabriel Valley7 clicks
- A guide to My Little Paris in San Gabriel6 clicks
- First-birthday party venues in the San Gabriel Valley4 clicks
The growth report
A much bigger
online audience.
The September 1 email shared by My Little Paris reported around 2,600 active users, up 692.17%, and around 2,600 new users, up 675%. These are the figures shown in the original snapshot alongside.
Search visibility grew, too.
Separately, our verified Search Console comparison shows 2.7× the search impressions and 14% more search clicks across two matching 19-day periods.
Explore the search results →About the email figures
The screenshot shows +692.17% active users, +675% new users, and +700.23% events. Headline percentages are rounded. It also shows average engagement time of 51 seconds, down 5.77%.
The email’s date ranges, property, channel filters, and tracking continuity are not visible or independently verified. These reported increases should not be read as a confirmed before-and-after effect of the rebuild. Users, events, and Google search clicks are different measures.
Results & evidence
More visibility.
A measurable lift in clicks.
The largest change was how often the site appeared in Google. Search clicks also rose, including clicks to pages where families plan a visit or party.
Before launch · 19 days
July 1–19, 2026
After launch · 19 days
August 19–September 6, 2026
| Metric | Before | After |
|---|---|---|
| Search clicks | 518 | 592 |
| Search impressions | ~7,980 | ~21,700 |
| Average position | 9.5 | 7.5 |
| Click-through rate | 6.5% | 2.7% |
The full picture: click-through rate fell from 6.5% to 2.7%. The site appeared in search much more often, but clicks grew more slowly. The reason for that change needs further analysis.
Early momentum · A 19-day snapshot
Early traction.
Built to grow over time.
These figures capture Google search clicks to four specific pages over just 19 days. They are one part of the customer journey, rather than the website’s total audience or the number of families booking a visit.
- Birthday parties
- 12 → 24
- +100% search clicks
- Reservations
- 15 → 19
- +27% search clicks
- Café menu
- 25 → 31
- +24% search clicks
- Play space
- 8 → 12
- +50% search clicks
The opportunity builds beyond this snapshot.
Each useful article adds another way for a family to discover My Little Paris. As the content library grows and existing pages keep attracting searches, those opportunities can build on one another over the following months.
The goal is to turn that growing reach into more party inquiries, reservations, and returning families. That is why the work continues after launch: useful content to bring people in, clearer information to help them decide, and an easy next step when they are ready.
This describes the growth opportunity, not a forecast. Booking and customer growth need to be measured separately.
How we measured this
Source: Google Search Console, my-little-paris.com domain property, Web search, read September 9, 2026. Headline totals have no page, query, country, or device filters. Impressions and average metrics use the rounded values shown in the report.
The website launched around July 20, 2026. Both comparison windows contain 19 days and the same weekday mix. Search position is an average across searches, rather than a ranking for one specific keyword.
These results measure search visibility and clicks. They do not establish booking or revenue growth, or isolate the effects of the rebuild from content, seasonality, and other changes. The approximately 300 monitored keywords describe the campaign scope.
The original analytics snapshots
The supplied Squarespace screenshots document July 2–31, 2026. That period overlaps launch, so these provide historical context; the before-and-after figures above come from Search Console.
What could your website do next?
Let’s look at your customer journey and where you can grow.